Contemporary Market & Competition Analysis


  • Cricket Media Group
    • Top-quality children’s literature; beautifully illustrated literary magazines for children of all ages: BABYBUG, ages 6 months to 3 years; LADYBUG, ages 3 to 6; SPIDER, ages 6 to 9, and CRICKET, ages 9-14. Also publishes a line of nonfiction magazines devoted to the sciences, arts, and humanities
    • Cricket Media, Inc.: Herndon, VA.
    • Artists are freelance, as far as I can tell. Perhaps directors work on site, I’m unsure.
    • Uses LinkedIn, Facebook, blogs, ads, etc.
  • Activision
    • Leading worldwide developer, publisher and distributor of interactive entertainment and leisure products for various consoles, handheld platforms and the PC.
    • Most popular games: Call of Duty, Skylanders, Destiny, Guitar Hero.
    • 17 domestic locations, 21 international locations. Headquarters in Santa Monica.
    • Uses Twitter, Facebook, Youtube, commercials and ads, etc.
  • EA Games
    • World headquarters: Redwood City, California,
    • Critically acclaimed, high-quality blockbuster brands such as The Sims, Madden NFL, EA SPORTS FIFA, Battlefield, Dragon Age and Plants vs. Zombies.
    • Guessing they work on location.
    • Audience varies depending on the game; E-M.
    • Uses Twitter, Facebook, Youtube, Google+, commercials and ads, etc.
  • Blue Sky Studios

    • Feature animation studio, creators of Rio, Ice Age, Robots, Peanuts movies.
    • Audience: Kids
    • “But we are so much more than an animation studio, we’re a community. You’re just as likely to find us agonizing over a single detail in a shot as you are to see us out together for someone’s birthday on a Friday night. Producing incredible computer animated films requires talent and commitment, but it also requires camaraderie. That’s why our workplace is so full of fun perks, a creative environment and of course, a never-ending supply of coffee.”
    • In house, Greenwich, CT
    • Uses Twitter, Facebook, Youtube, commercials and ads, etc.
    • hiring FAQs
  • Valkyrie Entertainment (gamedev)
    • In house, Seattle, WA
    • provide production services and co-dev for companies like Riot Games, Turn 10, Sucker Punch Productions
    • Worked on League of Legends, Battlefield, Guild Wars, etc.
    • Audience varies depending on the game; E-M.
    • Uses LinkedIn, Facebook, Better Business Bureau, Yelp, Twitter, Youtube, etc.



Cory Godbey

  • Portfolios
    • Fantasy Illustration
    • Children’s
    • Editorial
  • Social media: Facebook, Tumblr, Twitter, Instagram, Vimeo

Cory Loftis

  • Social media: Facebook, Tumblr, DeviantART, Blogspot, Youtube, Pinterest, LinkedIn, Instagram

Jose Alves da Silva

  • Portfolios
    • Characters and model kits

      • 3D sculpted awards, model kits, and collectibles for clients and personal works. Model kits sold on his website.
    • Characters
      • 3D characters for clients in various industries, including games, film, advertising, and character development
    • Drawings and sketches
      • 2D characters for clients as well as personal work
      • All have a main character(s). Most are personal studies (portraits, figures, fantasy, animals) with few environments
    • Social media: Facebook, LinkedIn, Vimeo, Youtube, DeviantART, Instagram, Dribble
    • His style and mine: Humorous, stylized, humans & animals, upbeat, sculpts


  • List 3 portfolios by contemporary artists in your market (these may or may not be the same artists included in your Visual Style Analysis). For each portfolio please list the following:
    • What kinds of pieces and subjects (i.e. portraits, figures, animals, full environments, sketches, traditional paintings, package designs, etc.)
    • What social media are they active with and how do they engage their audience?
    • Describe the style of the artwork and how it relates to yours.
  • List 5 potential projects you would like to do for Capstone. For each discuss:
    • What would the final product or application for your pieces be?
    • How does it support your portfolio and future goals?
    • Do you want to reinterpret a classic story or are create your own? How could you experiment with both of those concepts?
Contemporary Market & Competition Analysis

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